Lifetime Brands Deals for Copco Brand

Acquisition brings Copco’s line of beverageware, tea kettles and kitchen organizers under Lifetime’s umbrella
October 6, 2016David Gill

lifetimebrandslogo3x2GARDEN CITY, N.Y.-Lifetime Brands has acquired the Copco product line from Wilton Brands.

Terms of the deal were not disclosed. Copco markets a variety of thermal and hydration beverageware including travel mugs, cups, tumblers and carafes; tea kettles; and kitchen organization products.

“Like the three kitchen brands we recently acquired from Focus Products Group, the Copco brand fits perfectly into Lifetime’s platform, and we have the resources to quickly enhance its performance,” said Jeffrey Siegel, Lifetime’s chairman and CEO. Siegel was referring to the company’s purchase of Focus Products’ kitchen division, which included the Amco Houseworks, Chicago Metallic and Swing-A-Way brands, and which Lifetime completed at the end of August.

“Moreover, since Copco-branded products are in categories in which Lifetime already is well established, we expect the acquisition to provide immediate gross margin dollars without any accompanying increase in SG&A (selling, general and administrative expenses),” Siegel added.

David GillDavid Gill | Senior Editor

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.


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