Colonial Candle Updates its Look
Posted on January 3, 2012 by
A rendering of a new showroom.
Colonial Candle is unveiling a fresh look during the winter gift markets that includes updated candle labels and packaging, a new showroom design and contemporary display fixtures.
"For more than a century, Colonial Candle has set the standard for premium candles and on-trend fragrances, and we're honored to bring our retail partners a new, updated look designed to appeal to their customers," said Beth Sturm, Colonial Candle director of brand development.
Colonial Candle's stylish new labels and packaging feature fresh images and modern graphics designed to create a chic, cohesive brand look with broad appeal, the company said.
Working with interior designer Jim Weinberg, Colonial Candle has transformed the showrooms to complement the brand's new look. Weinberg has worked on personal friend Giorgio Armani's home decor line and continues to work on celebrity and high-profile clients' homes, as well as high-end commercial projects including the Trump Towers Atlanta. "I love Colonial Candle's history ... it is exciting to design their showroom presentation for the 21st century," Weinberg said.
Colonial Candle is also introducing display fixtures designed to attract customers while maximizing selling space, as well as new tower and wall fixtures that feature sleek styling in white with stainless steel accents. The new fixtures will be available to order during winter markets.
The company will also debut three candle lines, including the Destinations collection that features fragrances evocative of vacation getaways around the globe; the company's first luxury line called The Collection by Colonial Candle, featuring five new premium fragrances in three-wick, 16-ounce candles; and a new fall and holiday collection featuring 10 new trend-driven fragrances that reflect favorite scents and memories of the seasons.