Epoca Brightens Color Palette for 2013

BOCA RATON, Fla.-Epoca International, Inc. said it is transitioning its Primula brand color palette for 2013, focusing on teal, marigold, blue, black and red.  The brand is moving from shiny to matte finishes, and from deep purple and other rich jewel tones toward updated colors designed to create new reasons to buy at retail, it said in a statement.

Recognizing that color is "a crucial marker" in establishing a product as current, the Primula brand of beverage preparation products  "leverages color trends to create visual appeal as an added benefit beyond functionality," the company said.

"We derive our inspiration from the color trends in the world of fashion, design and home decor.  The colors we select reflect the lifestyle our brand portrays," said Brian Melzer, executive vice president of Epoca International, Inc.

The new colorways will be shown at the International Home + Housewares Show in Chicago in March.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.