Epoca Brightens Color Palette for 2013
January 10, 2013,
BOCA RATON, Fla.-Epoca International, Inc. said it is transitioning its Primula brand color palette for 2013, focusing on teal, marigold, blue, black and red. The brand is moving from shiny to matte finishes, and from deep purple and other rich jewel tones toward updated colors designed to create new reasons to buy at retail, it said in a statement.
Recognizing that color is "a crucial marker" in establishing a product as current, the Primula brand of beverage preparation products "leverages color trends to create visual appeal as an added benefit beyond functionality," the company said.
The new colorways will be shown at the International Home + Housewares Show in Chicago in March.