comScore: Cyber Sales Surged on Monday
Posted on November 28, 2012 by
RESTON, Va.-Online sales on Cyber Monday totaled $1.465 billion, up 17 percent versus year ago, representing the heaviest online spending day in history and the second day this season--in addition to Black Friday--to surpass $1 billion in sales, according to a report released today by comScore, a company that tracks digital spending.
According to comScore, for the holiday season-to-date (Nov. 3-28), $16.4 billion has been spent online, marking a 16 percent increase versus the corresponding days last year.
The product categories that gained the most in sales this year included digital content and subscriptions; consumer electronics; computer hardware; video games and accessories; and jewelry and watches.
"Despite some news reports suggesting that Cyber Monday might be declining in importance, the day has once again set an online spending record at nearly $1.5 billion," said comScore Chairman Gian Fulgoni. "However, it is also clear that the holiday promotional period has begun even earlier this year, with strong online sales occurring on Thanksgiving Day and Black Friday. Now, we shall see the extent to which continuing and attractive retailer promotions are able to boost sales for the remainder of the week."