Contemporary Twists on Traditional Designs Pervade in Las Vegas

Furniture and accent pieces designed for small spaces and open architecture floor plans also evident
January 26, 2016Maureen Azzato

VegasSafaviehSafavieh’s plush upholstered midcentury modern accent chairs. This black crocodile velour print tricks the eye into thinking it’s leather.
LAS VEGAS—Retro styling, clean and contemporary lines, mixed mediums and distressed looks that offer a modern twist on traditional home furnishings dominate many new introductions here at Las Vegas Market.

Furniture and accent pieces designed for small spaces and open architecture floor plans are also evident with several showrooms displaying “rustic contemporary” looks.

“Traditional is coming back, but with cleaner lines and less ornate natural finishes,” Kimberly Harden Tyson, president of Alinea, told HFN. Moe Samieian of Moe’s Home Collection, which is focusing on small-space furnishings with its new Studio by Moe’s merchandising program for retailers, concurs. The company has soft launched the program offering retailers merchandising services and floor plans to help them showcase different themes and collections. The turnkey program includes six vignettes for retailers to pick from that include signage in several styles (standing floor signage, danglers or wall and floor stenciled point-of-sale), lifestyle photography and even video loops.

StudioByMoeStudio by Moe’s Bordeaux collection
Moe’s six collections are presented in vignettes—Vintage, Vancouver, Brooklyn, Blossom, Bordeaux and Race—and each offers living room, dining room and bedroom shots “with interesting, cool and hip lifestyle photography,” Samieian said. “The lines aren’t necessarily new, but how they are merchandised and packaged for dealer showrooms is. It’s all about offering our customers more options, better pricing and merchandising services.”

Safavieh’s furniture showroom makes a bold statement in its main window display about how vibrant colors and plush upholstery can style any living space. Its midcentury modern accent chairs—with short spindle legs and brass feet—are offered in yellow, red, green and champagne colorways in a variety of plush velour textiles. Its black crocodile chair tricks the eye into thinking it is pressed leather when in fact it textured velour.

NuloomJanellaNuloom’s vibrantly colored Vintage Janella
Machine-made rug introductions from Nuloom are inspired by traditional and ancient designs with added vibrant colors for a more modern aesthetic, such as Vintage Janella with its many hues of lush gold, and light and deep aqua blues. Distressed looks also continue to appeal to consumers and Nuloom is responding with its Dynasty Collection that has washed out traditional vintage patterns, some in neutral colors and others with rust and autumn colorways.

Rustic contemporary looks and open architecture home and apartment floor plans are also influencing ready-to-assemble furniture company rollouts. Twin-Star International, for example, has a line of office desks and cabinets that are finished on all sides, while some desks have shelves on the back, offering clever and more functional use of space. More contemporary finishes and colors are also evident in the showroom with Spanish Gray being offered on several pieces, as well as white and chrome combinations.

WalkerEdison TwinStarLeft: Walker Edison’s RTA bunk bed and desk ensemble; Right: Twin-Star’s white chrome television console and sound bar
Midcentury influences can be seen in some Walker Edison RTA collections, with outdoor being a new area of focus with several Angelo Surmelis designs debuting here. “Angelo Patio is a new rollout for us,” said Brad Bonham. “Many of the pieces have multi uses for indoor and outdoor.” With a new focus on design, RTA furniture is coming of age—walking through some showrooms it’s hard to tell RTA furniture apart from those that are fully assembled and classically made.

Bonham said another trend for Walker Edison’s furniture is color and space saving designs, such as its new bunk bed and desk ensemble constructed with a strong metal aqua frame and an orange desk chair adding a splash of fun color. The piece flat packs in two boxes—one for the bed (which weighs 150 pounds) and another for the work station. The company is also experimenting with new console designs that ship built and only require leg and hardware assembly at home.

BushIndustries TherapedicLeft: Bush Industries’ kathy ireland RTA Ironworks collection; Right: Therapedic’s Tommy Bahama Super Hybrid mattress construction
Bush Industries is focusing on what it calls SoHo (small office home office) and small apartments with its flexible RTA constructions. For example, some designs include book shelves that can stand tall or on their side for more of a console look. Several pieces—such as the kathy ireland-licensed Ironworks collection, available in March—feature drawer files cabinets and other cabinets with locking casters so they can be easily moved around. Bush is offering a wide variety of finishes, colors, textures and laminates that lend its offerings distinction. One of its newest kathy ireland office collections is Volcano Dusk, constructed of durable laminate surfaces with handpainted edges and details, including pewter and antique bronze hardware.

Some of the biggest trends in the RTA category, according to Chief Marketing Officer Michael Evans, are new colors, and rustic and burnished finishes that look like they are reclaimed, used or repurposed. Height adjustable furniture—whether manual or electric—is “a category unto itself,” especially for office work stations. As people discover the health benefits of standing desks and changing positions and desk heights throughout the day, the category is expected to grow even more over the next several years, Evans said.

Health and wellness discussions and the benefits of good sleep good is a topic of animated discussion in the many mattress, bedding topper and pillow showrooms here. For one, Therapedic introduced its EgoGel Flex Articulating Core mattress for adjustable beds with “cooling comfort flexibility,” according to Susan Mathes. The mattress features wedges cut opposite one another that allow one to open while the other closes, helping to eliminate mattress “boarding” when articulated. Therapedic has also expanded its Tommy Bahama line with its Super Hybrid mattress featuring highly supported coil construction with layers of memory foam and gel latex on top for maximum plush comfort.

Meanwhile, Comfort Revolution introduced a cooling memory foam mattress topper under its Hydralux brand made with paraffin wax and gel that liquefies on contact with the body and cools it. The company also introduced several cooling pillows of varying firmness, as well as a dual-sided gel pillow to facilitate uninterrupted and deep sleep.

Maureen AzzatoMaureen Azzato | Chief Brand Officer

As chief brand officer, Maureen Azzato is responsible for all editorial and content management, strategic planning and brand marketing for HFN.  Azzato is a 25-year media veteran who has been involved in business-to-business publishing, brand development and marketing communications for her entire career.


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