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Enesco Realigns Sales Staff

B2B website also being revamped
Posted on April 8, 2016 by Allison Zisko

Enescologo3x2ITASCA, Ill.—Enesco is realigning its field sales organization and expanding sales support capabilities following the consolidation of its Gift and Department 56 product divisions in January.

For customers of Enesco Gift, Dept. 56 and Gund, the field sales realignment will better support the company’s new product marketing strategy, provide optimal sales solutions for different levels of demand, and accommodate a broader range of retailer sales and service models and preferences, Enesco said. To do so, it is expanding its B2B website capabilities to strengthen its marketing reach and offer customers more options to interact with the company.

Enesco is also expanding its inside sales team to support retailers both on and off-line.

“We are committed to be at the forefront of our industry in adapting to today’s retailer purchasing preferences and behaviors, and responding with new and innovative technologies,” said CEO Todd Mavis. “Through these changes we will dramatically enhance the experience of our retail partners, helping them grow their sales and improving their profitability.”