Enesco Realigns Sales Staff

Enescologo3x2ITASCA, Ill.—Enesco is realigning its field sales organization and expanding sales support capabilities following the consolidation of its Gift and Department 56 product divisions in January.

For customers of Enesco Gift, Dept. 56 and Gund, the field sales realignment will better support the company’s new product marketing strategy, provide optimal sales solutions for different levels of demand, and accommodate a broader range of retailer sales and service models and preferences, Enesco said. To do so, it is expanding its B2B website capabilities to strengthen its marketing reach and offer customers more options to interact with the company.

Enesco is also expanding its inside sales team to support retailers both on and off-line.

“We are committed to be at the forefront of our industry in adapting to today’s retailer purchasing preferences and behaviors, and responding with new and innovative technologies,” said CEO Todd Mavis. “Through these changes we will dramatically enhance the experience of our retail partners, helping them grow their sales and improving their profitability.”

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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