HSNi Tabs Kuster to Lead Cornerstone

Jeffrey KusterJeffrey Kuster

ST. PETERSBURG, Fla.-Jeffrey Kuster has been named president of Cornerstone Brands and executive officer of HSNi, Cornerstone's parent company.

The move puts Kuster in charge of Cornerstone's portfolio of brands, including Frontgate, Ballard Designs, Garnet Hill, Grandin Road, Chasing Fireflies, Improvements and TravelSmith. He is responsible for the portfolio's strategic vision, growth strategies and digital presence. He reports directly to HSNi's CEO, Mindy Grossman.

The previous president of Cornerstone, Mark Ethier, left HSNi in April 2013. Ethier has since become president and chief operating officer of Infusion Brands.

Before joining HSNi, Kuster was executive vice president and chief marketing and strategy officer for Berkshire Hathaway's Fruit of the Loom. Prior to that, he served as Fruit of the Loom's CEO for Europe, the Middle East, Africa and India, and as president of Vanity Fair Brands Europe. His career also includes executive roles with VF Corp., McKinsey & Co., the World Bank, Doctors Without Borders, the Bureau of Labor Statistics and the Peace Corps.

David GillDavid Gill | Senior Editor

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.


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