Couristan Debuts Pulse
November 28, 2011,
The binder cover of the new Pulse program from Couristan. couristan.com
Couristan has released Pulse, a new sales and marketing tool for its dealers that is the beginning of the company's new cross-platform branding campaign. Featuring all 39 area rug collections in Couristan's running line through October, the Pulse program includes a library of glossy four-color brochures that focus on popular lifestyle trends and is housed in a sturdy three-ring binder.
The initial Pulse package highlights four trends: The Good Life, which features collections with a global design influence; Casual Surroundings, containing casual and contemporary collections; Home Retreat, which has budget-friendly lines; and Without Walls, which focuses on indoor/outdoor rugs. Come early 2012, a fifth Pulse brochure will be available that will showcase a special 85th anniversary assortment, which will include classic power-loomed wool designs in Couristan's signature style.
All of the company's branding materials from now on will feature a similar tie-in to the Pulse brochures, and already includes print and online trade ads.
Updated brochures will be printed on an annual basis with supplemental New Introduction tri-fold inserts printed every six months.