Crystorama to Host Party at Dallas Market
Posted on December 15, 2015 by
WESTBURY, N.Y.-Crystorama Lighting will host a party for retailers, designers and other buyers during next month’s Lightovation at Dallas Market Center, where it will present its Rep of the Year award as well as celebrate the launch of its national ad campaign.
To be held on Wed., Jan. 20, from 4-6 p.m. in Crystorama’s Trade Mart showroom, #3503, the event will include cocktails, hors d’oeuvres, a candy bar and the company’s signature chocolate fountain. The company will also unveil its 2016 Hearst ad campaign, which includes high-fashion ads in Elle Decor, Veranda and House Beautiful, as well as honor a single sales representative with its Rep of the Year award for contributions to the company’s growth and success in 2015.
“This party provides the perfect opportunity for us to thank all of our valued reps and retail customers for their loyal support,” said Brad Kleinberg, president of Crystorama. “During the past year, we’ve reinvigorated our brand to make it even more relevant and fashion-forward, and our retailers and sales team have been with us every step of the way.”
Crystorama also plans to introduce 10 lighting collections, ranging from the chic, industrial-inspired looks of the Dakota and Hollis collections to the luxurious, upscale glam design of the Bleecker Collection. Also on tap are Dixon, a bold new geometric design, and several collections that put a fresh twist on classic, including Essex.