Cuisinart Earns Hermes Gold Award

STAMFORD, Conn.--Cuisinart recently received a Gold Hermes Creative Award from the Association of Marketing and Communication Professionals (AMCP) for its innovative New Products Brochure.  The brochure highlighted the company's 2012 spring introductions, which included the Oven Central; Motorized, Lever-Less Toasters and the Power Trio High-Torque Blender.

Cuisinart's brochure provided the media with story angles and related trend information, along with accompanying artwork and graphic design in the tradition of an infographic.

 Additionally, the Cuisinart brochure included a USB drive that contained a virtual press kit, complete with written press materials, high resolution images, product spec sheets and background information.  The goal of the press piece was to provide the media with an overview of Cuisinart's latest products, while offering content that can be seamlessly integrated into stories, segments or columns.  The brochure debuted at the 2012 International Home & Housewares Show in Chicago, which is among the largest trade shows in the industry.

The Hermes Creative Awards is an international competition honoring creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.  The Gold Award is presented to those entries deemed to exceed the high standards of the industry norm.  More than 4,600 entries throughout the United States and many other countries were submitted, and only 19 percent of the entries received this accolade.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.