Sears Hometown and Outlet Stores Receives Customer Engagement Award
January 14, 2014,
HOFFMAN ESTATES, Ill.-Sears Hometown and Outlet Stores has been cited with a Customer Engagement Award from online publication Retail TouchPoints in the category of interactive in-store campaigns.
The award recognized the company for its campaign that integrates its in-store and online shopping experiences at its Sears Outlet stores. Each pilot store has 23-inch touch-screen panel tablets throughout the stores, on which shoppers can research available products and make buying decisions at each screen. The tablets draw product information directly from the Sears Outlet e-commerce site to create an omnichannel look and feel, with up-to-date inventory allocation that pertains to the exact store where the customer is shopping.