SodaStream Teams with Del Monte on Flavors for Home Carbonation System
Posted on November 13, 2013 by
AIRPORT CITY, Israel-SodaStream International and Del Monte have formed an alliance whereby SodaStream will produce and distribute a portfolio of Del Monte-branded syrups for SodaStream's home carbonation system.
These flavors will be part of a new fruit family for the system. The initial launch will consist of tropical, Caribbean and orange flavor options. Franz Van Melis, Del Monte's vice president of food operations, said the company "is excited to partner with SodaStream as we enter the category of homemade sparkling drinks."
Daniel Birnbaum, SodaStream's CEO, said, "This collaboration further enhances our strategy to expand our variety of beverage brands to increase consumer awareness and adoption of our home carbonation system."