Bedgear Teams with Denver Broncos

Provides sleep products to players, coaches and staff
September 21, 2015David Gill

bedgearFARMINGDALE, N.Y.-Bedgear Performance Bedding has formed a partnership with the NFL’s Denver Broncos to introduce its basic-bedding line to players, coaches, team staff and fans of the team.

As part of this alliance, Bedgear conducted a personalized fitting at UCHealth Training Center for the players, coaches and team staff, in order to provide them with pillows and sheets to use throughout the football season. Also, Bedgear and Denver Mattress, a local sleep-products retailer that is the Broncos’ official furniture and mattress sponsor, will host an eight-week retail promotion at 16 Denver mattress locations. At these events, Broncos fans will be encouraged to register to win an exclusive VIP Broncos experience. They can also be fitted with the same products on which the Broncos sleep.

The manufacturer has created similar alliances with the New York Mets, the San Diego Padres and the Detroit Tigers. This is its first partnership with an NFL team.

“Studies show the importance of sleep in terms of performance recovery, and this partnership offers the ability for Bedgear to promote its lineup to our fans through a strategic partnership with the team and Denver Mattress,” said Dennis Moore, vice president of sales and marketing with the Denver Broncos.

David GillDavid Gill | Senior Editor
dgill@hfnmag.com

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.

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