Bedgear Teams with Denver Broncos

Provides sleep products to players, coaches and staff
September 21, 2015David Gill

bedgearFARMINGDALE, N.Y.-Bedgear Performance Bedding has formed a partnership with the NFL’s Denver Broncos to introduce its basic-bedding line to players, coaches, team staff and fans of the team.

As part of this alliance, Bedgear conducted a personalized fitting at UCHealth Training Center for the players, coaches and team staff, in order to provide them with pillows and sheets to use throughout the football season. Also, Bedgear and Denver Mattress, a local sleep-products retailer that is the Broncos’ official furniture and mattress sponsor, will host an eight-week retail promotion at 16 Denver mattress locations. At these events, Broncos fans will be encouraged to register to win an exclusive VIP Broncos experience. They can also be fitted with the same products on which the Broncos sleep.

The manufacturer has created similar alliances with the New York Mets, the San Diego Padres and the Detroit Tigers. This is its first partnership with an NFL team.

“Studies show the importance of sleep in terms of performance recovery, and this partnership offers the ability for Bedgear to promote its lineup to our fans through a strategic partnership with the team and Denver Mattress,” said Dennis Moore, vice president of sales and marketing with the Denver Broncos.

David GillDavid Gill | Contributing Editor

David Gill is a contributing editor to HFN.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.