CMI Debuts Redesigned Website

PAWTUCKET, R.I.-Braided rug and accessories manufacturer cmi (Colonial Mills Inc.) has launched its new and completely redesigned website at

The new site incorporates simple navigation and inviting colors, the company said. "We categorized the 'Browse By' function into eight different categories to make it easy for the retailer or consumer to quickly find the rug that fits their decor," said Lynne Minchello, director of marketing. The categories are modern, outdoor, juvenile, traditional, yarns/fabrics, color, shape and eco-friendly.  In addition, a category for licensed designs will be added, which will include the Olivera and Renaissance patterns. The home page will also feature several of its collections on a rotating basis.

The website also showcases cmi's assortment of accessory baskets, chair pads and stair treads for viewing and ordering, as well as such features as Decorating Tips, Take a Tour, Rug Care, Custom Design Steps, Tradeshow Information and more.  

Minchello and Meredith Thayer, product and design manager, began the process of rebranding cmi last year, wanting to show a rejuvenated look as well as allowing customers to appreciate the texture and construction of braids. Minchello added, "The site looks great and really accomplished the rebranded, revived look Meredith and I set to accomplish with the 2011 cmi image."

The company is currently implementing phase two of the website renovations, which will allow customers and retailers to access account information, place orders and make payments. "We're excited to launch the next phase," said Minchello. "CMI has always provided top-notch customer service, delivery times and information to our retailers, and this new site brings 'top-notch' to an even higher level." The company is also on twitter (@CMI-rugs) and facebook (CMI - Colonial Mills, Inc.).

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


Current Issue

  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money