Domino Brand to Launch Holiday Pop-Up Shop
November 18, 2016,
NEW YORK—Domino, the home décor brand, will open a temporary retail concept store here in December called the Domino Holiday Dream.
Located at 35 Great Jones Street and open the first three weekends of next month, the pop-up shop will highlight Domino’s winter issue through inspired objects and experiences. Each weekend will focus on a different aspect of the latest issue of the magazine, with tastemakers and vendors offering style inspiration through a series of carefully curated products, events and workshops.
“Much of our joy in the holiday season comes from our warm memories of home,” said Nathan Coyle, CEO of Domino. “December is always a month full of hopes and dreams for loved ones and the new year. Drawing from this universal outlook, Domino will curate a Holiday Dream concept to bring people together in a colorful, festive and inspired environment.”
Domino magazine, the consumer shelter book that shuttered in 2009, relaunched as a website that offers both editorial content and e-commerce, as well as a publication, in 2013.
Open from 11 a.m. to 8 p.m. Dec. 2-4, Dec. 9-11 and Dec. 16-18, the Domino Holiday Dream will include such gift ideas as colorful glassware from Anna Karlin, handpainted home accessories from Fort Makers and graphic textiles from Cold Picnic. The Dec. 2 weekend will feature the West Coast style of Serena Mitnik Miller of the General Store and offer a wreath making workshop with Kristen Caissie of Moon Canyon. The Dec. 9 weekend will celebrate colorful graphic design and girl power with Audrey Gelman of The Wing and Pamela Bell of Prinkshop, and include a screen printing workshop. The Dec. 16 weekend will feature the city/country style of Hawkins N.Y., a party food and presentation workshop by Camille Becerra and gift wrapping instruction from Rebecca Thuss of Thuss + Farrell. The workshops will be limited to 20 participants at a cost of $100 per person and held above the Domino storefront at Great Jones Studio.
Throughout the month, Domino Holiday Dream will feature a gift wrapping table, visible from Great Jones Street, with products that change to complement the visual story of each weekend.
A portion of the store’s sales will benefit Family Equality Council, a leading organization for lesbian, gay, bisexual, transgender and queer parents and children that is committed to changing attitudes and policies to ensure that all families are respected, loved and celebrated.