Downlite Partners with brrr° for Bedding Line
December 12, 2016,
MASON, Ohio-Downlite has signed a license agreement with brrr° for a collection of bedding to be made using the company’s proprietary cooling textiles.
The line will consist of sheets, pillowcases, pillow protectors and other unspecified products. It is slated to launch at the New York Home Fashions Market in March.
Developed and founded by Tosha Hays and Mary-Cathryn Kolb in 2014, the brrr° technology is woven directly into the fiber of its moisture-wicking fabrics, enabling them to feel permanently cool against one’s skin. A chemical-free compound inside the fiber reflects heat and moves it away from the skin, while air flow through the fabric returns it to its coolest state.
Retail pricing, targeted channels of distribution and an expected launch date for the collection at retail are still being determined.