Downlite Partners with brrr° for Bedding Line

New collection to use proprietary cooling textiles
December 12, 2016David Gill

Downlite20173x2MASON, Ohio-Downlite has signed a license agreement with brrr° for a collection of bedding to be made using the company’s proprietary cooling textiles.

The line will consist of sheets, pillowcases, pillow protectors and other unspecified products. It is slated to launch at the New York Home Fashions Market in March.

Developed and founded by Tosha Hays and Mary-Cathryn Kolb in 2014, the brrr° technology is woven directly into the fiber of its moisture-wicking fabrics, enabling them to feel permanently cool against one’s skin. A chemical-free compound inside the fiber reflects heat and moves it away from the skin, while air flow through the fabric returns it to its coolest state.

“We are always seeking the most innovative fabrics and technologies to help people sleep better at night,” said Brian Parnes, chief information officer and vice president of marketing and design for Downlite. “We are excited to partner with brrr° to bring its cooling technology to a new collection of sheets, pillows cases and pillow protectors among other products, which we will introduce at New York Home Fashions Market this spring.”

Retail pricing, targeted channels of distribution and an expected launch date for the collection at retail are still being determined.

David GillDavid Gill | Senior Editor
dgill@hfnmag.com

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.

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