Q Squared to Launch Drinkware

Aurora looks like crystal and comes in clear and three jewel colors
July 15, 2016Allison Zisko

QSquared AuroraAurora drinkware
NEW YORK—Melamine dinnerware maker Q Squared NYC has entered a new product category with the release a new unbreakable drinkware collection, Aurora.

The crystal-cut inspired drinkware features a stemless wine glass, double old-fashioned tumbler and highball tumbler in clear as well as three jewel-tone colors.

“Creating a well-designed collection of unbreakable drinkware was the next logical step for Q Squared NYC,” said Shannon McAlpine, the company’s vice president of sales. “Our customers expressed the need for a drinkware option on par with our melamine tableware, and we are excited to now offer elegant and unbreakable drinkware suitable for everyday indoor and outdoor use.”

The Aurora Collection resembles the look of crystal, but is break-resistant, BPA-free and dishwasher safe. Made with 100 percent Tritan, the Aurora glasses are durable with heavy gauge sidewalls and bases offered in four colors—Crystal, Topaz, Ruby and Twilight.

“We wanted to create a crystal-inspired unbreakable drinkware line that looks and feels luxurious,” said co-founder and Creative Director Alaina Young. “The Aurora Collection continues our Q Squared NYC mission to live elegantly every day.”

The Aurora Collection will make its official launch at NY Now in August and will be available at retail in September.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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