RetailMeNot: U.S. Leads in E-commerce Sales
April 6, 2015,
AUSTIN, Texas-The United States continues to lead in e-commerce transactions among the most Internet-friendly markets in North America and Europe, according to a study commissioned by RetailMeNot, the website that connects shoppers to merchandise from their favorite retailers and brands.
Conducted by the Centre for Retail Research, the study projected expected revenues from e-commerce sales in the United States of $349 billion for 2015, whereas expected revenues in surveyed European countries should total $254 billion for this year. U.S. consumers also have the highest average order value at $115 per online purchased, compared with Canada at $98 and the eight European countries in the survey ($85).
The increases in online sales found in the study are being driven largely by consumers’ collective adoption of mobile commerce, RetailMeNot said in a statement about the study. Here also, the United States is leading the shift to mobile. Mobile commerce sales are expected to represent 27 percent of all e-commerce sales in the United States in 2015, versus 20 percent of e-commerce in the eight European countries.
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.