RetailMeNot: U.S. Leads in E-commerce Sales
April 6, 2015,
AUSTIN, Texas-The United States continues to lead in e-commerce transactions among the most Internet-friendly markets in North America and Europe, according to a study commissioned by RetailMeNot, the website that connects shoppers to merchandise from their favorite retailers and brands.
Conducted by the Centre for Retail Research, the study projected expected revenues from e-commerce sales in the United States of $349 billion for 2015, whereas expected revenues in surveyed European countries should total $254 billion for this year. U.S. consumers also have the highest average order value at $115 per online purchased, compared with Canada at $98 and the eight European countries in the survey ($85).
The increases in online sales found in the study are being driven largely by consumers’ collective adoption of mobile commerce, RetailMeNot said in a statement about the study. Here also, the United States is leading the shift to mobile. Mobile commerce sales are expected to represent 27 percent of all e-commerce sales in the United States in 2015, versus 20 percent of e-commerce in the eight European countries.