NRF: Easter Spending to Fall
April 11, 2014,
WASHINGTON-The average American consumer will spend $137.46 on Easter-related purchases this year, 5.3 percent less than last year, according to the National Retail Federation's Easter Spending Survey.
Conducted for NRF by Prosper Insights & Analytics, the survey estimated that total Easter spending will reach $15.9 billion. Fewer Americans (80.3 percent versus 83 percent last year) will celebrate the holiday as well, according to the survey's findings.