Surya Launches ‘Elle Decor’ Licensed Line
October 5, 2016,
CARTERSVILLE, Ga.—Interior design publication “Elle Decor” will debut area rug and decorative pillow collections with Surya this month at High Point Market.
Products from Surya's new "Elle Decor" line
Designed to reflect the brand’s traditional Parisian roots, the collections feature touches of femininity and modernity, with unexpected elements.
“The Elle brand is focused on the Parisian lifestyle, and a woman who is confident, informed, independent and authentic,” said Eva Platini-Hernandez, marketing manager, Elle Licensing. “The new rug and pillow collections designed in partnership with Surya incorporate these attributes into beautiful, statement-making lifestyle products that honor the tradition of classic French style while bringing a modern day twist.”
“These versatile new collections complement a diverse array of lifestyles and interiors, while capturing the distinctive essence of French living,” said Lynne Meredith, vice president of product development for Surya.
Since its inception nearly 30 years ago, Elle is a brand recognized in fashion and home décor, and includes “Elle Decor” magazine.
The official launch will take place during a presentation at Surya’s High Point Market showroom Oct. 24 from 11 a.m. to noon, titled “Elle Decor—30 Years of Style, Inspiration and Joie de Vivre.”
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money