Surya Launches ‘Elle Decor’ Licensed Line

Line reflects the brand’s traditional Parisian roots
Posted on October 5, 2016 by Andrea Lillo

Surya Elle Decor lineProducts from Surya's new "Elle Decor" line
CARTERSVILLE, Ga.—Interior design publication “Elle Decor” will debut area rug and decorative pillow collections with Surya this month at High Point Market.

Designed to reflect the brand’s traditional Parisian roots, the collections feature touches of femininity and modernity, with unexpected elements.

“The Elle brand is focused on the Parisian lifestyle, and a woman who is confident, informed, independent and authentic,” said Eva Platini-Hernandez, marketing manager, Elle Licensing. “The new rug and pillow collections designed in partnership with Surya incorporate these attributes into beautiful, statement-making lifestyle products that honor the tradition of classic French style while bringing a modern day twist.”

The rug collections include D’Orsay, a group of printed, partially erased traditional designs handloomed of wool; Intermezzo, which features classic geometric designs in neutrals and grays handtufted of New Zealand wool with Tencel accents; and Lina, an assortment of bold, geometric shapes in muted brights handtufted of New Zealand wool. Coordinating pillow collections include D’Orsay, printed designs crafted of linen and cotton; Intermezzo and Lina, both woven of cotton with an embroidered motif; and Reda, constructed of linen and cotton with a quilted design and metallic thread accents.

“These versatile new collections complement a diverse array of lifestyles and interiors, while capturing the distinctive essence of French living,” said Lynne Meredith, vice president of product development for Surya.

Since its inception nearly 30 years ago, Elle is a brand recognized in fashion and home décor, and includes “Elle Decor” magazine.

The official launch will take place during a presentation at Surya’s High Point Market showroom Oct. 24 from 11 a.m. to noon, titled “Elle Decor—30 Years of Style, Inspiration and Joie de Vivre.”

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