Vera Forms License Partnership with Ellison First Asia on Bedding

ATLANTA-Vera Co., the lifestyle brand based on the designs of artist Vera Neumann, has signed a license agreement with Ellison First Asia for a collection of fashion bedding.

The line will include top-of-the-bed products, decorative pillows, sheets, quilts and throws. It will be launched to the trade early this year. The agreement is one of three new licenses to be introduced by Vera, with the others being with Elegant Home, a producer of candles and room fragrances, and VPI Packaging, a manufacturer of cosmetic bags and travel accessories.

Vera has had a long-standing license with Bardwil for a collection of bath ensembles.

 

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

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    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


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