StoreBound Deals for VideoMeals
February 18, 2014,
NEW YORK-StoreBound has acquired VideoMeals, a digital marketing firm that provides followers with ideas for simple and quick healthy meals.
Terms of the transaction were not disclosed. A StoreBound statement said the company would immediately integrate VideoMeals into its existing operations. Phillip Underhill, StoreBound's chief marketing officer, said, "VideoMeals has an enormous following among millennials, who are also the core customer of StoreBound. The current VideoMeals outlets provide immediate and far-reaching access to our target consumer."
Evan Dash, StoreBound's CEO, said, "The simple and healthy messaging of VideoMeals provides a perfect complement to our Dash brand of healthy cooking accessories and appliances. We expect that VideoMeals will resonate with the retail trade in the same manner in which it already resonates with millions of consumers."