Ethan Allen Partners with Disney

Collection to be supported by “strong, immersive digital experience”
January 25, 2016David Gill

EthanAllenlogo3x2STAMFORD, Conn.-Ethan Allen Interiors has formed a collaboration with Disney Consumer Products for a line of Disney-inspired furniture and home décor.

The new collection will be introduced throughout the United States and Canada this year. An Ethan Allen statement said it will be supported by “a strong, immersive digital presence … Combining Ethan Allen’s core strengths of quality, craftsmanship and style with Disney’s rich storytelling, Ethan Allen is planning a customer experience that blends technology, tradition and imagination in a way that’s made for today’s digitally savvy parents and kids.”

“We are delighted to work with Disney,” said Farooq Kathwari, Ethan Allen’s chairman, president and CEO. “This initiative has been a great team effort from day one. We can’t give away too much right now, but expect to see clever nods to Disney icons in exclusive fabrics, furniture, and home accents—and plenty of surprises, too.”

David GillDavid Gill | Senior Editor

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.


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