Ethan Allen Partners with Disney
January 25, 2016,
STAMFORD, Conn.-Ethan Allen Interiors has formed a collaboration with Disney Consumer Products for a line of Disney-inspired furniture and home décor.
The new collection will be introduced throughout the United States and Canada this year. An Ethan Allen statement said it will be supported by “a strong, immersive digital presence … Combining Ethan Allen’s core strengths of quality, craftsmanship and style with Disney’s rich storytelling, Ethan Allen is planning a customer experience that blends technology, tradition and imagination in a way that’s made for today’s digitally savvy parents and kids.”
“We are delighted to work with Disney,” said Farooq Kathwari, Ethan Allen’s chairman, president and CEO. “This initiative has been a great team effort from day one. We can’t give away too much right now, but expect to see clever nods to Disney icons in exclusive fabrics, furniture, and home accents—and plenty of surprises, too.”