Macy’s Signs on to Etsy Wholesale’s Retailer Commitments

Joins three other large retailers who make the pledge
November 17, 2015Maureen Azzato

Macys IncNEW YORK-Four flagship retail partners, including Macy’s, have signed on to Etsy Wholesale’s Retailer Commitments, a set of guidelines that asks large retailers to evolve their businesses practices to support independent designers.

Other retailers joining Macy’s include Whole Foods Market, The Land of Nod and Lou & Grey. Etsy Wholesale—a private area of the Etsy marketplace where retailers can discover and buy products from wholesale-ready independent designers—launched the Etsy Wholesale Retailer Commitments today.

The traditional wholesale practices of these retailers can present operational and financial challenges to small independent designers, according to Etsy spokesperson Dayna Isom Johnson. “For example, an independent designer is likely to be operating without a staff to oversee logistics, making it difficult for her to adhere to complex vendor compliance restrictions, and is likely without the capital to invest in large orders up-front,” she said. “In an effort to cultivate mutually beneficial relationships, we have introduced the Etsy Wholesale Retailer Commitments.”

Starting today, Etsy Wholesale will require all large retail partners to agree to the following guidelines:

• Pay the price listed on the seller’s Etsy Wholesale line sheet (for at least the first six months).

• Offer Etsy sellers quick and fair payment terms.

• Provide Etsy sellers with a personal point of contact to assist with supplier compliance, penalty avoidance and vendor set up.

• Respect the Etsy seller’s intellectual property.

• Recognize product authorship in stores and online. Whenever possible, include the name of the designer in product merchandising.

• Work with Etsy sellers to respect their values and preferences related to the production process and material selection of their products.

As of Sept. 30, 2015, the Etsy Wholesale community has grown to include nearly 11,000 retailers and more than 4,500 sellers, according to Isom Johnson.

Maureen AzzatoMaureen Azzato | Chief Brand Officer
MAzzato@hfnmag.com

As chief brand officer, Maureen Azzato is responsible for all editorial and content management, strategic planning and brand marketing for HFN.  Azzato is a 25-year media veteran who has been involved in business-to-business publishing, brand development and marketing communications for her entire career.

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