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Evriholder Products Launches Rebranding Initiative

Posted on February 7, 2013 by HFN Staff

New kitchen logoNew kitchen logo

ANAHEIM, Calif.-Evriholder Products has begun a rebranding initiative that will refresh and contemporize its trade and consumer brand touchpoints, including the name, logo, packaging and website.

The company has created a new logo and packaging using the name EVRI that rolls out this month. The corporate name will remain Evriholder Products LLC. The company has also employed differentiated color themes and packaging templates to distinguish its numerous product categories--including cleaning, pets and kitchen--yet maintain a unified look. To accompany the new name, logo and category color themes and packaging, all merchandisers, such as floor and counter displays, are also being refreshed to coordinate with the new rebranding elements.

"This is an exceptionally exciting time in Evriholder's expansion plans," said Heidi Slocumb, vice president, marketing. "By incorporating a new name and a fresh, exciting new look this rebranding initiative strengthens our position as a leader in the impulse market and positions the company for dynamic growth into the future."