Evriholder Products Launches Rebranding Initiative
February 7, 2013,
New kitchen logo
ANAHEIM, Calif.-Evriholder Products has begun a rebranding initiative that will refresh and contemporize its trade and consumer brand touchpoints, including the name, logo, packaging and website.
The company has created a new logo and packaging using the name EVRI that rolls out this month. The corporate name will remain Evriholder Products LLC. The company has also employed differentiated color themes and packaging templates to distinguish its numerous product categories--including cleaning, pets and kitchen--yet maintain a unified look. To accompany the new name, logo and category color themes and packaging, all merchandisers, such as floor and counter displays, are also being refreshed to coordinate with the new rebranding elements.