CDI Brings Fashion to Furniture, Home Decor
July 25, 2017,
NEW YORK—Up and coming brand CDI Furniture is trying to promote its brand to Millenials through new collaborations with artist and designers.
CDI’s Maison Rug Collection will appear at NY Now.
The Canadian-based company will appear for the first time at NY Now featuring the Maison home accessories collection, which ranges from bicycle-themed bookends to candles to patchwork rugs. CDI's Maison offers timeless looks with a focus on texture and color.
The brands previous and future collections all are created from stories and adventures from the innovative millenials who run the company, CEO David Ouaknine and Jonathan Malka, head of product development and marketing. The collections incorporate elements from their personal explorations. For example, the Sand collection features designs inspired by a trip to the Middle East and includes Moroccan tribal finishings and Sahara styles. Each collection is photographed like a clothing line to get the total feel of how a room "wears" its furniture, Malka told HFN.
The Sand Collection is inspired by a trip to the Sahara Dessert.
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ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.