CDI Brings Fashion to Furniture, Home Decor

The Canadian based company will appear for the first time at NY now featuring the Maison collection
July 25, 2017Alyson Cohen

CDI Maison RugsCDI’s Maison Rug Collection will appear at NY Now.
NEW YORK­—Up and coming brand CDI Furniture is trying to promote its brand to Millenials through new collaborations with artist and designers.

The Canadian-based company will appear for the first time at NY Now featuring the Maison home accessories collection, which ranges from bicycle-themed bookends to candles to patchwork rugs. CDI's Maison offers timeless looks with a focus on texture and color. 

The brands previous and future collections all are created from stories and adventures from the innovative millenials who run the company, CEO David Ouaknine and Jonathan Malka, head of product development and marketing. The collections incorporate elements from their personal explorations. For example, the Sand collection features designs inspired by a trip to the Middle East and includes Moroccan tribal finishings and Sahara styles. Each collection is photographed like a clothing line to get the total feel of how a room "wears" its furniture, Malka told HFN. 

CDI is also working on multiple collaborations with artists. The new Arcade collection is designed by Arren Williams, founder of Casa Cubista, a line of handmade and painted dinnerware. The handpainted elements seen in Williams’ tabletop is brought to other categories such as lighting and upholstered chairs. CDI is also collaborating with Normand Couture, an award-winning furniture designer based in Quebec. CDI plans to continue to collaborate with different artists to shake up an modernize the furniture industry, Malka said.

CDI Sand CollectionThe Sand Collection is inspired by a trip to the Sahara Dessert.
"We are on our way to disrupting the furniture industry with design collaborations that will continue to redefine our brand," said Malka. "We have handpicked some incredibly talented creatives from complementing industries around the world, each of whom will inject their furniture visions into the CDI product lineup. Staying true to our philosophy that furniture should be of quality, and affordable, the originality of our designs sets us apart from the competition."

Alyson CohenaAlyson Cohen | Contributing Editor

Alyson Cohen is a senior honors student at Rutgers University. Who has joined Home Furnishing News this summer as Contributing Editor.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.