Feizy Rebrands Home Collection to Honor its Founder
Posted on January 15, 2015 by
DALLAS-Feizy rebrands its current Home Collection to honor the legacy of its founder, John Feizy, who founded the company more than four decades ago. Now called john f. by Feizy, the trend-setting line includes powerloomed, handtufted, woven and handknotted constructions, and encompasses more than 500 designs in 82 collections.
"We are looking forward to what the launch of this new brand means to the company," said Leah Feizy, executive vice president of Feizy Rugs. "As we continue to push the envelope with fashion-forward designs and constructions, as well as introduce new partnerships with designers across the country, this new brand allows us the opportunity to expand our footprint."
Besides the rebranded john f. by Feizy line, the company also has the Feizy | Fine brand, which consists of intricate, handknotted designs, and Poetic Wanderlust, which is designed by Tracy Porter and has global inspiration. The Feizy | Fine brand incorporates more than 100 designs in 25 collections and more than 200,000 one-of-a-kind rugs. Poetic Wanderlust has more than 40 designs in seven collections.