Fitz and Floyd Promotes Branisel

Helene BraniselHelene Branisel

NEW YORK-Tabletop maker Fitz and Floyd has promoted Helene Branisel to senior key account manager for Maxwell & Williams Designer Homewares. Branisel has been the senior key account manager for Fitz and Floyd for the past six years, and will retain that responsibility as she assumes her leadership role at Maxwell & Williams.

Branisel began her career with Fitz and Floyd in 1998 as a district sales manager covering independent accounts in Illinois and southern Wisconsin.  She was promoted to area sales manager in 2002, covering the Midwest with three district sales managers reporting directly to her.  In 2004 she was promoted again to account manager, with department store responsibility throughout the United States.

Branisel brings 19 years of sales experience to her new role, including positions as an area sales representative with Enesco Corporation; a district sales representative with ConAgra, Inc.; and a sales representative with Procter and Gamble in the health and beauty care division.  The last 14 years of her career have been spent in the tabletop industry.  In her new role as senior key account manager for Maxwell & Williams, Branisel will handle the launch and positioning of the brand in all major department stores throughout the country.

"Helene has long been an integral part of the sales and management team at Fitz and Floyd, and I have no doubt that the Maxwell & Williams brand will flourish under her direction," says Steve Baram, President and CEO of Fitz and Floyd, which distributes Maxwell& Williams in the U.S.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.