HSN Partners With Food & Wine on Content Platform
May 11, 2017,
ST. PETERSBURG, Fla.—HSN and Food & Wine are collaborating on a joint content platform that will launch Food & Wine-branded housewares and entertainment-related products and feature a culinary spokesperson, instructional videos and recipes. It will appear on Food & Wine’s website in October and be featured on HSN’s TV, digital and mobile platforms.
The partnership will leverage HSN’s “boundaryless retail” strategy that drives seamless transactions and content-driven experiences, and advance Time Inc.’s strategy of tapping into new consumer experiences for its brands, which include Food & Wine, the companies said in a joint statement.
“We are thrilled to collaborate with Time Inc. to introduce new partnership strategies that will engage customers in unique ways, leveraging both our combined content-driven experiences and target audiences,” said HSN President Bill Brand. “We are creating a business model that will serve as a cornerstone in our strategy to inspire customers to shop wherever they go.”
“The opportunity to partner with HSN and expand Time Inc.’s brands is a strategic focus. The combination of our premium brand Food & Wine, and HSN’s consumer experience is an ideal partnership as we unlock new platforms that expand our audience and drive revenue,” said Bruce Gersh, senior vice president, strategy and business development, Time Inc.
HSN and Food & Wine will host a national casting call this summer to find a culinary talent to represent the collaboration. That person will appear on HSN and FoodandWine.com, sharing their expertise within the culinary space to demonstrate the product line.
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