Alessi Moving to Forty One Madison

The company will officially participate in its first Tabletop Market in 2018
September 27, 2017Allison Zisko

41 MadisonNEW YORK—Alessi plans to open a corporate office and showroom on the eighth floor of Forty One Madison next spring. The space will serve as the Italian company’s main North American headquarters as well as a showcase for retailers, hospitality, residential and interior designers.

The front of the showroom, which will be open yearlong, Monday through Friday, will have the Alessi brand merchandised in a highly interactive way to demonstrate how new and iconic collections can work together, the company said. It is also developing an industry-specific program for designers to provide greater access to Alessi’s more than 3,000 designs.

“We chose Forty One Madison because of its audience that is a perfect mix of department stores, art de la table stores, interior designers, hotels and restaurants, plus its proximity to other great brands,” said Paolo Cravedi, managing director, Alessi North America.

Alessi will officially participate in its first Tabletop Market in spring 2018, but will make a soft debut at the Fall Tabletop Market next month where attendees can view the brand’s display in new lobby vitrines and sneak peek new collections.

“We are pleased to welcome the Alessi to Forty One Madison. This U.S. headquarters and flagship showroom overlooking Madison Square Park will be a beautiful, modern and functional space to showcase their iconic collections,” said Laurie Burns, senior vice president and director of Forty One Madison. “Visitors including interior designers, retailers and the hospitality industry will be able to view the existing collections, as well as product introductions by Alessi at shows and year-round.”

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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