Alessi Moving to Forty One Madison
September 27, 2017,
NEW YORK—Alessi plans to open a corporate office and showroom on the eighth floor of Forty One Madison next spring. The space will serve as the Italian company’s main North American headquarters as well as a showcase for retailers, hospitality, residential and interior designers.
The front of the showroom, which will be open yearlong, Monday through Friday, will have the Alessi brand merchandised in a highly interactive way to demonstrate how new and iconic collections can work together, the company said. It is also developing an industry-specific program for designers to provide greater access to Alessi’s more than 3,000 designs.
“We chose Forty One Madison because of its audience that is a perfect mix of department stores, art de la table stores, interior designers, hotels and restaurants, plus its proximity to other great brands,” said Paolo Cravedi, managing director, Alessi North America.
“We are pleased to welcome the Alessi to Forty One Madison. This U.S. headquarters and flagship showroom overlooking Madison Square Park will be a beautiful, modern and functional space to showcase their iconic collections,” said Laurie Burns, senior vice president and director of Forty One Madison. “Visitors including interior designers, retailers and the hospitality industry will be able to view the existing collections, as well as product introductions by Alessi at shows and year-round.”
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