QVC to Move into France

QVCWEST CHESTER, Pa.-QVC said it plans to expand its presence into France with the launch of a new service scheduled for the second quarter of 2015.

The company's French-language video and e-commerce offering will be produced in France by a local team, and will be available online, on mobile devices (including iPhones, iPads, Android smart phones and Android tablets) and on major satellite television, cable TV and Internet protocol TV. Product offerings will come from consumer businesses of all sizes, and will include French brands, global brands and new, smaller brands.

A QVC statement said the company will offer "a highly immersive digital shopping experience, with strong integration across e-commerce, TV, mobile and social platforms." The statement added that its broadcasts now reach more than 300 million homes worldwide, and its e-commerce sites received nearly 800 million visits in 2013.

"As the second largest economy in the European Union, with a robust e-commerce sector and solid digital infrastructure, France offers a strong opportunity for QVC," said Mike George, the company's president and CEO. George added that QVC's formula of re-imagining shopping, entertainment and social as one, "in addition to QVC's stellar customer service, will hold great appeal for French shoppers."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.