Furnitureland South Founders Recognized for Philanthropy

The couple’s philanthropic legacy will continue to be recognized with a new annual award in their name
December 18, 2015Maureen Azzato

FurnitureLandSouthfoundersStella and Darrell Harris
GREENSBORO, N.C.–The charitable works of Furnitureland South founders Darrell and Stella Harris will be posthumously honored Dec. 21 when The Salvation Army of High Point presents its prestigious “Others” Award to their sons, Jeff and Jason Harris.

The Harris’ philanthropic legacy will continue to be recognized by The Salvation Army through a new annual award in their name, which will be given to a local individual or organization in the community each year. The award will honor companies that mirror the level of commitment to enhancing the lives of others through volunteerism and philanthropy, as demonstrated by Darrell and Stella Harris during their lifetimes.

The “Others” Award is rooted in the history of The Salvation Army, dating back to the early 1900s when General William Booth, the Army’s founder, wanted to send a word of encouragement and direction to his officers around the world. Wanting to be thrifty yet make his message clear, the general sent this one word telegram: “Others.” Following that history, The Salvation Army honors an individual or organization exemplifying an extraordinary spirit of service to others.

According to Captain Bobby Jackson, commanding officer of The Salvation Army of High Point, the “Others” Award is only presented to the most deserving supporters, and must be approved at the national level. He explained that the spirit of Darrell and Stella Harris’ support continues to this day through employee fundraising activities during the year, culminating in an annual furniture sale featuring items donated by Furnitureland South. These events have raised approximately $600,000 over the past 15 years for The Salvation Army of High Point’s social services budget.

Founded in 1969, Furnitureland South has grown from a small, one-man operation into the largest single-store furniture retailer in the world with more than 1.3 million square feet of showroom space, according to the statement.

Maureen AzzatoMaureen Azzato | Chief Brand Officer

As chief brand officer, Maureen Azzato is responsible for all editorial and content management, strategic planning and brand marketing for HFN.  Azzato is a 25-year media veteran who has been involved in business-to-business publishing, brand development and marketing communications for her entire career.


Current Issue

  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money