Gallup: Showrooming Affecting Store Sales
November 25, 2013,
WASHINGTON-Six percent of recent U.S. retail shoppers participating in a Gallup survey said they "showroomed" ( shopped for a product in a brick-and-mortar store, then bought it online) in early November.
In addition, 3 percent of the responders said they intend to buy a product online after seeing it in a store. "In other words, brick and mortar stores may be losing nearly one customer in 10 to showrooming," Gallup said in its statement about the survey. Overall, 40 percent of the participating consumers said they have showroomed at least once.
Gallup also said, "Retailers have cited showrooming as being costly to their bottom line due to the loss of the sale. Media reports have suggested this recent phenomenon as a reason retailers have discontinued certain products."