HGTV's Genevieve Gorder to Launch Rug Line with Capel
September 30, 2011,
TROY, N.C.-Capel Rugs has teamed up with interior designer and HGTV star Genevieve Gorder to create a collection of flatwoven styles incorporating Gorder's design aesthetic. The line will encompass a range of classic themes and global inspirations, from indigenous patterns and Moroccan tile work to Gorder's own ancestral heirlooms.
"Genevieve finds beauty and inspiration in everyday life and reinterprets those components to create one-of-a-kind designs that are hip and playful," said Tami Watras, vice president - product and creative director for Capel. "We are extremely excited about our new partnership and the unique decorating opportunities that it offers consumers."
The new Genevieve Gorder line is an extension of Capel's New Style Point of View concept, which launched last year. The initiative combines Capel's strengths as a source for classic styling and industry-leading quality with creative new designs, colors and collaborations involving today's most popular designers, Watras said.
Known for her unmistakable style and enthusiasm, Gorder has appeared on television shows like HGTV's "Dear Genevieve" and "Design Star." She was also one of the original designers on TLC's hit TV series, "Trading Spaces."