Gifts for Dad to Include Home

Consumers plan to spend $0.7 billion on personal care gifts for Father's Day
Posted on June 15, 2016 by Allison Zisko

NRFlogoNEW YORK—Dads can expect a few personal care and home improvement gifts this Sunday, according to an National Retail Federation survey, which said that overall spending for Father’s Day is up from last year.

Those celebrating the day plan to spend $0.8 billion on home improvement and gardening supplies and $0.7 billion on personal care products this year, according to the NRF’s annual survey conducted by Prosper Insight and Analytics.

Consumers are expected to spend an average $125.92 for the holiday, up from last year’s $115.57, the survey said. Total spending is expected to reach $14.3 billion, the highest in the survey’s 13-year history but still below this year’s Mother’s Day total of $21.4 billion.

“It’s encouraging to see consumers planning to splurge on dads,” NRF President and CEO Matthew Shay said.“This increase in spending could be a good sign related to consumers’ willingness to spend more as we head into the second half of the year.”

Roughly 18 percent of respondents said they plan to buy personal care items for Dad, while 15.5 percent will purchase a home improvement or gardening gift.

Thirty-eight percent of consumers will head to department stores and 32 percent will shop online while 27 percent will shop at a discount store, 24 percent at a specialty store and 17 percent at a local small business.Among smart phone owners, 30 percent will use them to research gift ideas but only 16 percent will use them to make a purchase, NRF said. Tablets are used more frequently both to research (32 percent) and buy (19 percent).

The survey of 7,200 consumers was conducted May 2-10 and has a margin of error of plus or minus 1.2 percentage points.

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