GMCR Opens First Keurig Store

The Keurig store Photo credit: Greg M. Cooper of KeurigThe Keurig storePhoto credit: Greg M. Cooper of Keurig

BURLINGTON, Mass.-Green Mountain Coffee Roasters (GMCR) has opened the first Keurig store, located here.

The store, which measures 1,900 square feet, is designed the showcase the full line of Keurig brewing systems and beverage packs. It features the Pick-a-Pack wall, which allows shoppers to build their own boxes of individually selected Keurig beverages. It is also intended to provide what GMCR called "an intimate environment" in which shoppers can taste Keurig beverages and use interactive touch screens that have a beverage selection tools.

Also in the store is central demonstration and tasting areas which are meant to be reminiscent of a family kitchen.

Mark Wood, senior vice president of GMCR, said, "The opening of our own retail stores allows us to connect with fans in a new and inventive way by offering a one-of-a-kind destination for shoppers to learn more about our brands, interact with our brewing systems and fall in love with Keurig."

A Keurig spokeswoman said there are no plans at this time to open other Keurig stores. She added that this store serves as "a learning lab of sorts" enabling the coffee brand to test new products on consumers, among other purposes. Depending on the store's success, the brand may plan to open other stores, she said.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


Current Issue

  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money