Gorham Partners with Kathy Ireland
May 23, 2012,
BRISTOL, Pa.-Gorham has entered into a long-term partnership agreement with lifestyle designer Kathy Ireland to create and market a collection of tabletop, gift and home decor accessories to be produced under the kathy ireland Home by Gorham brand.
The collection will debut in fall of 2012 with a retail launch scheduled for spring 2013. It will include both fine and casual dinnerware, glassware and flatware, entertaining serveware and giftware, and is designed around contemporary and traditional lifestyle themes. According to Jim Mylonas, vice president and general manager of Gorham, the new brand will offer "well-priced solutions" for today's casual lifestyle, and also address the bridal market.
Ireland, CEO and chief designer of Kathy Ireland Worldwide, characterized the partnership as "a dream come true" and promised designs that are "exhilarating, fresh and essential with a powerful focus of implementing our missions of '...finding solutions for people in love,' in the bridal category. Our home mission, '...finding solutions for families, especially busy moms,' will also be beautifully served."
Other Articles By Author
Adriana Hoyos Relaunches Brand at High Point Market
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.