ELK Group Acquires GuildMaster

ELK Group InternationalNESQUEHONING, Penn.-ELK Group Intl. has made another acquisition, purchasing furniture, lighting and accessory manufacturer GuildMaster. The move will strengthen ELK's accent furniture category, the company said.

Based in Springfield, Mo., GuildMaster is known for its handcrafted home furnishings, and emphasizes quality through handcarving, custom finishes and utilization of solid wood construction. GuildMaster also has a manufacturing facility in Indonesia, which ELK will leverage to further develop exclusive designs across a range of product categories.

The purchase of GuildMaster is the latest in a string of recent announcements from ELK. Last month, it finalized its purchase of LED lighting company Alico, created Dimond Home, which merges its Dimond Lighting and Lazy Susan divisions, and bought Mirror Masters.

"We find our customers enjoy having various style oriented brands, each offering their own unique personality," said Bradford Smith, ELK Group's CEO. "We reduce the complexity associated with managing multiple vendor accounts by offering all our great brands under one umbrella, providing customers significant cost saving opportunities."

"ELK will provide us with the resources to continue the expansion of our fully integrated manufacturing capabilities. This move will immediately strengthen our supply chain and result in significant benefits for customers," said Vik Karode, COO for GuildMaster.

For the upcoming High Point Market, GuildMaster will continue to exhibit in its 1A showroom in the C&D Building. ELK Group will showcase its Dimond-Lazy Susan (Dimond Home) brand within the International Home Furnishings Center's Interhall (IH508) along with ELK Group's main showroom located on the fourth floor of the Commerce Wing of IHFC (C402).

Andrea LilloAndrea Lillo | Senior Editor
alillo@hfnmag.com

Andrea Lillo has written about a variety of topics, from beer gardens in Queens to kitchen design trends to residential caves. Having joined Home Furnishings News in 2006, she serves as Fashion Editor.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.