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Habersham Home Launches Dealer Partnership Program

Focuses on Internet furniture sales to high-end homeowners, builders and designers
Posted on April 7, 2016 by Andrea Lillo

Habersham HomeTOCCOA, Ga.—Through e-commerce and brick-and-mortar support services, Habersham Home has launched a program to expand new business opportunities for key dealers serving the luxury market.

The new distribution program will focus on direct Internet furniture sales to high-end homeowners, builders and designers. Through the program, the furniture and cabinetry manufacturer will market exclusive website purchase opportunities, promotions and introductions directly to key high-end, luxury market segments via targeted social media, digital marketing and direct mail campaigns. Once an online sale is completed, Habersham Home will partner with the pre-approved dealer serving that customer’s geographic area to handle final furniture delivery and additional customer support needs.

“We think this new program is a win-win for all of our valuable customers—dealers, designers, homeowners and builders alike,” said Matt Eddy, CEO, Habersham Home. “We’re able to harness the international reach of our website, social and digital marketing tools to extend exclusive opportunities to homeowners that dealers would not be able to offer on their own. Rather than cutting the dealer out, the new distribution method connects them with new customers and expands their profit potential with Habersham Home.”

To qualify for the new partnership program, dealers will need to meet certain criteria based on Habersham Home sales and inventory history. Habersham is also ramping up promotional efforts for home installation sales of custom cabinetry to the luxury segment. Positioned around its established Habersham Home concept, the targeted campaign—including social media, email and direct mail efforts—will focus on the company’s custom cabinetry offerings for the entire home, including dressing room, wine cellar, library, kitchen and bath.

“We continue to expand our custom capabilities,” said Eddy. “Customers can choose from a versatile range of furniture designs, unlimited finish options and styles and cabinetry to create stunning looks that flow throughout the entire home. The Habersham Home concept also offers tremendous business potential to our dealer, designer and home builder partners.”