Former WWRD Exec Named CEO of Heritage Home Group

Pierre de Villeméjane “transformed” WWRD and its portfolio of brands
September 8, 2015Maureen Azzato

PierredeVillemejanePierre de Villeméjane
THOMASVILLE, N.C.–Heritage Home Group has appointed WWRD’s top executive Pierre de Villeméjane as president and CEO.

De Villeméjane has served as a member of HHG’s board of directors since the company was created in 2013 and successfully led multiple companies at the CEO level for nearly 15 years, most recently serving as CEO of WWRD Holdings Limited, which counts Waterford and Wedgwood among its brands.

“The board is delighted to have Pierre de Villeméjane lead HHG as the company embarks on an ambitious growth strategy,” said Raquel Vargas Palmer, a KPS Partner and chairwoman of HHG’s board of directors. “Pierre is a highly accomplished executive with a demonstrated track record of delivering impressive top and bottom line results. He brings to this role, among other qualities, an extensive knowledge of the home décor market, deep expertise managing global supply chains and a demonstrated ability to successfully position a portfolio of iconic consumer brands.”

Prior to WWRD, de Villeméjane was CEO of Speedline Technologies Inc. Both WWRD and Speedline are portfolio companies of KPS Capital Partners LP, the controlling stockholder of HHG. De Villeméjane also currently serves on the board of Martha Stewart Living Omnimedia Inc.

“Pierre led the management team that transformed WWRD into a thriving and highly profitable global luxury home and lifestyle company, with a portfolio of brands including Waterford, Wedgwood, Royal Doulton and Royal Albert,” Vargas Palmer continued. “He repositioned and contemporized these storied brands, and invested significantly in WWRD’s people and asset base over the six years under KPS ownership. WWRD manufactured and sourced products globally, and sold its premium products in over 80 countries. Pierre earned the confidence and respect of the world’s major retailers and many of the world’s leading designers.”

Richard Lozyniak, who had been serving as interim CEO, will remain a member of HHG’s board of directors.

“I am pleased to lead Heritage Home Group on its journey of ambitious growth–this is the beginning of an exciting new era,” said de Villeméjane. “HHG holds a rare combination in the home furnishings industry: a venerable portfolio of 10 of the industry’s most beloved brands, partnerships with premier luxury designers and, perhaps most importantly, longstanding customer relationships. Our exclusive focus will be on delivering the most innovative and inspiring products in the market to our customers. We will work tirelessly to delight our customers with best-in-class service, quality and delivery. “

HHG designs, manufactures, sources and retails home furnishings through a wide range of channels, including its own Thomasville retail stores and through interior designers, multi-line/independent retailers and mass merchant stores. The HHG portfolio of brands also includes Lane, Broyhill, Drexel Heritage, Henredon, Hickory Chair, Maitland-Smith, Pearson, Lane Venture and La Barge.

Maureen AzzatoMaureen Azzato | Chief Brand Officer

As chief brand officer, Maureen Azzato is responsible for all editorial and content management, strategic planning and brand marketing for HFN.  Azzato is a 25-year media veteran who has been involved in business-to-business publishing, brand development and marketing communications for her entire career.


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