HFN Debuts Idea Book for High Point Market
April 20, 2017,
NEW YORK—The editors of HFN have curated a variety of trends and observations from the hundreds of introductions forthcoming at High Point Market, which it is sharing via a new Idea Book format in both a digital and print version.
The digital Idea Book features a variety of multimedia enhancements, including a video interview, slide shows, audio clips from tastemaker interviews and links to advertiser websites and catalogs, and links to featured designer websites to facilitate retailers’ pre-market planning.
In the Idea Book, HFN has identified several trends—including Circles & Curves; Natural & Organic; Color Stories—Aquamarine, Bold, and Black & White; Texture and Dimension; and Tropical—and included more than 50 products and collections that represent these trend stories.
The digital HFN Idea Book is optimized for tablet and smartphone viewing to make it easy for retail merchandising executives to browse and bookmark the inspiring products and trends that resonate.
“We are offering home furnishings merchants another way to explore High Point Market through our curated take on the trends we observed as we previewed hundreds of new introductions,” said Maureen Azzato, publisher and editorial director of HFN. “As retailers work hard to offer their shoppers digital experiences, we aim to offer retailers new editorial formats that can make their jobs easier before and during market.”
A limited edition of 3,000 print copies of HFN’s Idea Book will be available at High Point Market in select publication kiosks.
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