Hilary Farr to Promote New HGTV Mattress Line
July 31, 2014,
ROCHESTER, Mich.-HGTV Home Sleep Collection has named HGTV personality Hilary Farr as its spokesperson. Farr will be featured in national and local television, print and online advertising and marketing campaigns for the Sleep Collection that will debut this fall.
Farr is the co-host of HGTV's "Love It or List It" television show with David Visentin.
HGTV is partnering with Dreams LLC to design and sell mattresses and sleep products under the brand name HGTV Home Sleep Collection in the U.S. and Canada. "Launching this new sleep line is a natural extension of the HGTV Home brand," said Scott Miller, president of Dreams LLC. "We are thrilled that Hilary Farr will lend her passion and pizzazz to educate consumers about the HGTV Home Sleep Collection."
The Sleep Collection includes four lines of mattresses, three adjustable bed bases, specialized metal frames and support systems, 12 pillow designs, six mattress toppers as well as mattress and pillow protection items, four crib mattresses and pet bed products.