Hinkley Debuts Second Lighting Guide
September 29, 2014,
Hinkley's new lighting guide
CLEVELAND-At the American Lighting Association conference this month, Hinkley Lighting released its second lighting guide, "Lighting Made Simple, Volume 2," which targets homeowners who want to add or update their lighting.
In a magazine-like format, the guide includes articles such as "29 Designs to Make Your Space Shine," and "Hot Property," It also has content to help with the selection process, such as Work It, a seven-step worksheet, and the popular Lighting 101 guide, which diagrams placement and sizing suggestions for the whole house. In response to the growing consumer interest in energy-efficient products, the issue also includes articles on LED technology and a glossary of technological terms.
"Our research indicates that shoppers who are in the market for lighting are savvier than ever before and have become more familiar and attracted to the Hinkley brand during their search process," said Rick Wiedemer, president. "Once again we have focused this publication on the consumer, the showroom's ultimate customer."