Home Among Macy’s Shoppers’ Holiday Lists

Nine percent of Macy’s shoppers will buy home goods this season
October 14, 2015David Gill

MacysNEW YORK-Home goods will be one of the top categories on the holiday shopping lists for customers of Macy’s, according to a survey of more than 5,000 shoppers at the department store retailer.

Nine percent of the survey respondents said they would be looking to spend on home goods for the holidays—the same percentage as those who intend to buy accessories such as handbags, wallets and scarves. The survey also found that millennial Macy’s shoppers plan to spend more on home goods than shoppers aged 36 to 65 (13 percent versus 7 percent).

The number one category Macy’s shoppers will be looking for will be clothing (39 percent), followed by gift cards (15 percent), electronics (12 percent) and toys and games (10 percent). Overall, Macy’s shoppers plan to spend an average of $1,211 on holiday gifts this season.

Also, 53 percent of Macy’s customers plan to do the majority of their shopping at brick-and-mortar stores, while 35 percent will shop more online by computer. Twelve percent said they will do the majority of their shopping using a mobile device or tablet.

David GillDavid Gill | Senior Editor

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.


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