WHITE PLAINS, N.Y.-NY Now will extend its range of resources for retailers with the launch of a new co-located event, Impulse at NY Now, beginning in August.
Presented alongside NY Now's New! Collection at the Passenger Ship Terminal's Pier 94, this new trade event will offer buyers access to some 100 suppliers of impulse and point-of-purchase specialty gifts and accessories.
Impulse at NY Now exhibitors will be curated by Emerald Expositions, which owns NY Now producer GLM. "Impulse at NY Now is a reimagining and repositioning of our ASD New York Wholesale Expo as an extension of NY Now," said Christopher McCabe, executive vice president of Emerald Expositions. "By running concurrently with the NY Now's New! Collection, we can increase the number and type of resources presented to NY Now attendees and continue to provide Emerald Exposition's ASD exhibitors with new market opportunities."