Imusa Launches New Website
January 24, 2013,
The new website
MIAMI-Imusa has debuted its new website, imusausa.com, which now allows visitors to share items on social media and find national retailers that feature Imusa products, plus other features.
"Imusa and technology have grown tremendously since our last website redesign," said Manny Gaunaurd, president of Imusa. "Eighty percent of shoppers are now digitally engaged with brands in some way. With our new site, Imusa will continue to be at the forefront of consumer engagement."
"Imusa values customer engagement," Gaunaurd said. "Imusa users are a passionate group and they look to us to guide them on their ethnic culinary journey. One goal of the redesign was to enhance our ability to share helpful information about a product, cooking technique or recipe since ethnic cooking is new to some home cooks...By improving online consumer interaction with this new website, Imusa is enhancing the opportunity to build even richer relationships with retailers, consumers and shoppers."
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ALSO IN THIS ISSUE:
- HFN Tech & Omnichannel Study- Although e-commerce shopping is increasing dramatically among consumers, home retailers lag in their current and future tech investments and implementation.
- Market Previews: High Point & Tabletop- The newest collections and influencer trends emerge in our High Point Market and N.Y. Tabletop Show special sections.