Ikea Turns to Indonesia for Product Inspiration
March 6, 2017,
NEW YORK—Ikea is introducing Jassa, a new limited-edition collection inspired by Indonesian and South East Asian design that encourages spontaneity, togetherness and a little bending of the rules.
Ikea Jassa collection
To create this collection, five designers immersed themselves in the world of traditional Vietnamese and Indonesian handicrafts, and cast aside mechanized processes. Jassa includes colorful fabrics and furnishings made from natural raw materials that combine modern designs and traditional craft methods. Products include a chaise crafted with virtually no nails or glue; ceramic plates that are sprinkle-glazed by hand; and cushion covers inspired by the Indonesian way of mixing vibrant colors and patterns.
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