Ikea Turns to Indonesia for Product Inspiration
March 6, 2017,
NEW YORK—Ikea is introducing Jassa, a new limited-edition collection inspired by Indonesian and South East Asian design that encourages spontaneity, togetherness and a little bending of the rules.
Ikea Jassa collection
To create this collection, five designers immersed themselves in the world of traditional Vietnamese and Indonesian handicrafts, and cast aside mechanized processes. Jassa includes colorful fabrics and furnishings made from natural raw materials that combine modern designs and traditional craft methods. Products include a chaise crafted with virtually no nails or glue; ceramic plates that are sprinkle-glazed by hand; and cushion covers inspired by the Indonesian way of mixing vibrant colors and patterns.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money