International Market Centers Realigns Sales, Marketing
December 16, 2016,
LAS VEGAS—International Market Centers has realigned responsibilities for its sales and marketing teams by creating a new home furnishings business unit, which will include all furniture, accessory, casual and bedding accounts across its campuses in High Point and Las Vegas.
As part of the customer analysis, IMC said it identified more than 100 accounts that were previously within the home décor business unit in Las Vegas but within the furniture business unit in High Point, so now those customers will have one primary point of contact for both markets. Gift leasing, which is unique to Las Vegas Market, will remain a separate business unit. The changes are effective Jan. 1.
“These customer-facing changes are the result of a year-long IMC examination of our leasing organizational structure, the goal of which was to identify opportunities to improve collaboration, cross-selling, value creation and customer experience,” said CEO Robert Maricich. “This new account-based leasing organization, under which agents manage vertical categories across both campuses, not only achieves these goals, but also allows us to recognize and reward several key members of our team. I am confident that these changes will result in a more cohesive and collaborative leasing organization.”
Lee Hershberg assumes the new role of VP of home décor leasing and Las Vegas Design Center. In this role, Lee assumes cross campus responsibility for key account performance within this business unit and assumes responsibility for daily management of the LVDC. Lee will report to Messner.
Rhonda Jackson, director of leasing, will assume responsibility for management of trade show leasing in High Point. In line with this change, Laura Price, Angie Nelson, Susan Beck and Grisselle Perez will report directly to Jackson.
Dorothy Belshaw will continue in her role as IMC’s president of gift leasing. Terence Morris, who is being promoted to senior vice president of gift and trade show leasing, will oversee all Las Vegas Market gift-specific permanent showroom and gift and home décor temporary exhibit leasing in the Pavilions, reporting to Belshaw. In line with these changes, Belshaw also will assume the role of chief marketing officer, formerly held by Eckman, with oversight of the marketing department and associated digital initiatives. Karen Olson, senior vice president marketing, will report to Belshaw, with continued responsibility for marketing strategy and implementation for High Point and Las Vegas Market, as well as working with Belshaw to drive the development and implementation of IMC’s new digital strategies.
“We have identified gift verticals and digital initiatives as important opportunities for strategic growth beyond our core, and this restructuring puts in place key internal resources to pursue that growth and further define the what’s next for IMC,” said Maricich.