Isaac Mizrahi Collection to Launch at Atlanta Market

The Porcelain Floral designThe Porcelain Floral design

NEW YORK-Xcel Brands and Safavieh will debut the Isaac Mizrahi New York rug collection next month at two markets: the Atlanta International Area Rug Market in AmericasMart's Building 1, showroom 5-A-2, and the Las Vegas Market in Building A, showroom A101. 

The group of 22 handtufted and handhooked wool area rugs reflect Mizrahi's colorful, transitional design aesthetic and encompass dramatic floral designs, multi-color stripes and several globally inspired tribal motifs. Designs include Porcelain Floral, an artfully handtufted cut pile rug inspired by blue and white Chinoiserie motifs in antique Chinese porcelain; Water Garden, a tone-on-tone handhooked loop pile rug with stylized flower petals in viscose; and Island Lattice, which features a white trellis motif on an azure background.

"Isaac Mizrahi brings a bold, fearless approach to color and pattern scale to his rug collection, which is unique in the overall home category, and especially important as rugs are increasingly viewed as fashion statements in a room," said Arash Yaraghi, principal, Safavieh. "Retailers will like the built-in brand loyalty that comes with the Isaac Mizrahi name, and the broad demographic that will now consider rugs a fashion accessory."

First announced in July 2012, the licensed collection joins Safavieh's other designer licenses, which include Martha Stewart, Thom Filicia and Ralph Lauren.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money