Isaac Mizrahi Collection to Launch at Atlanta Market
June 14, 2013,
The Porcelain Floral design
NEW YORK-Xcel Brands and Safavieh will debut the Isaac Mizrahi New York rug collection next month at two markets: the Atlanta International Area Rug Market in AmericasMart's Building 1, showroom 5-A-2, and the Las Vegas Market in Building A, showroom A101.
The group of 22 handtufted and handhooked wool area rugs reflect Mizrahi's colorful, transitional design aesthetic and encompass dramatic floral designs, multi-color stripes and several globally inspired tribal motifs. Designs include Porcelain Floral, an artfully handtufted cut pile rug inspired by blue and white Chinoiserie motifs in antique Chinese porcelain; Water Garden, a tone-on-tone handhooked loop pile rug with stylized flower petals in viscose; and Island Lattice, which features a white trellis motif on an azure background.
First announced in July 2012, the licensed collection joins Safavieh's other designer licenses, which include Martha Stewart, Thom Filicia and Ralph Lauren.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.